It was observed that a growing number of users, 65%, are reading Google reviews straight from search results thanks to zero-click searches. Thus, Google reviews are a gold mine of records on what customers reflect about your rivals.
Knowing your competitors’ advantages and drawbacks can give you a massive advantage in this cutthroat business era. Through analyzing reviews, you could benefit from insightful expertise that will improve your business plans.
You can also buy Google reviews and start your online journey. This article will tell you how to use Google reviews for competitive analysis and how to always stay ahead of your competition.
6-Step Strategy to Use Google Reviews for Competitive Analysis
Here is a step-by-step strategy to use Google reviews for competitive analysis and stay ahead of the curve.
Step 1: Gather Google Reviews Data
Finding your rivals is step one in using Google reviews for competitive analysis.
- Identify Competitors
Seek out groups in your sector that provide similar goods and services to customers. This will provide you with a focused list of opponents whose reviews are most pertinent to your studies.
- Collect review data.
To begin, do a quick Google search for businesses in your region or sector, then observe and use their names for keyword research.
Strategy 2: Analyze Review Trends
After collecting your review facts, assess every competitor’s regular rankings.
- Evaluate overall ratings.
Evaluating ratings will give you an idea of how their clients view them in contrast to your agency. Examine their rankings for trends: Do they routinely obtain higher or lower ratings than you?
- Assess the review volume.
A well-known or properly connected corporation can also have a huge number of reviews, but a competitor that is much less successful or more modern will have fewer critiques.
Compare your organization’s review volumes with those of your competitors to determine its market presence and patron engagement.
Strategy 3: Examine and Review Content
Examine the reviews’ content carefully to find regular topics of discussion. Are there any particular problems or compliments that keep coming in?
- Identify common themes.
Seek recurrent feedback concerning specific aspects of your competitors’ goods or services, such as the level of quality, extent of customer service, price, or shipping time.
Recognizing these themes can help you determine what aspects of your competition clients find attractive or unappealing.
- Evaluate specific feedback.
For example, if several reviews speak about high-quality customer support or frequently mention the excellence of the product, those insights could possibly show whether your competition is making progress or not.
Strategy 4: Benchmark Against Competitors
Benchmark your brand against competitors in terms of content material and reviews. Search for gaps in the marketplace that your opponents may not be completely taking advantage of.
- Compare key metrics.
Examine your overall scores, range of reviews, and topics mainly covered in the feedback. This assessment will display what you admire about your competitors and offer you any areas in which you could enhance your role or make improvements.
- Identify gaps and opportunities.
For instance, if rivals acquire consistent acclaim for some factors but criticism for others, you may be able to cope with a considerable number of complaints by offering a better version of that product or service.
Strategy 5. Implement findings into strategy
Utilize the knowledge received from your competition reviews to improve the offerings of your goods and offerings.
- Refine product or service offerings.
If comments indicate that customers aren’t glad about a feature of your rival’s items, reflect on enhancing that factor in your merchandise.
Similarly, if a rival is good at something, attempt to discover a similar technique to offer value and stand out.
- Enhance customer service.
Use this know-how to improve your customer support approach if you see that opponents are often complimented for their services or chastised for providing subpar services.
Strategy 6: Monitor and Adapt As Per Trends
Because competitive environments change often, updating your competitive analysis regularly is critical.
- Regularly update competitive analysis.
Establish a routine for checking and evaluating Google reviews for your competitors every few months. This nonstop assessment will help you stay abreast of changes in consumer perception and rival strategies.
- Adjust strategies based on new insights.
Put best practices and training applications in place to ensure that your staff imparts top-notch services that will help you differentiate yourself from the competition.
Conclusion: Use Google Reviews Strategically
Google reviews are invaluable for competition analysis and offer much more than user input. Use Google reviews strategically to ensure your agency succeeds in a cutthroat marketplace.
Using the above-described steps, you can benchmark your overall performance, analyze essential statistics about your competition, and improve your plans to offer your enterprise an aggressive advantage.
Also, you can use Buyreviewz and avail of their services to attain a strong standing in the competitive online market.
