To organize a truly glamorous fashion show, you cannot improvise: you need preparation, expertise, and a high ability to handle stress. So many workers are needed behind the scenes of every fashion show, and its organization, from the project conception to the final event, requires maximum concentration and attention.
A fashion show can be organized as a side event and advertising for a wide variety of occasions: from the launch of a store or a new brand or product to complementing Gala events, television shows, concerts, exhibitions, or other cultural events. Fashion shows can take place in local settings, for small events, or have a decidedly more international and challenging character, fitting right into the niche of luxury events. Whatever the scale of the event, it must be carefully organized every step of the way.
The concept: study the trends
Every event starts with a concept: it all begins with the design. First and foremost, it is good to study the latest trends and to know how to interpret what is really going on in fashion. Not only that, but a true trendsetter interprets trends and reworks them, resulting in a unique style. The same should be done when organizing a fashion show; it is essential to have a thorough knowledge of the latest trends, but it is equally important to know how to combine and adapt them according to the type of event you are organizing in order to achieve a great result.
The concept of the fashion show will depend heavily on the characteristics of the clothes and the intentions of the designer or, more generally, of the client. It will be the fulcrum around which to set all the subsequent steps.
Choose the theme of the fashion show
Depending on its objective, a fashion show follows a very specific theme: it may be a couture fashion show, a women’s lingerie show, a swimwear show, or a wedding dress show. It could even be a sustainable fashion show! The important thing is to be clear about the mood of the event and to determine the choice of theme, models, clothes, accessories, and so on. Since there are many details to take care of, clearly defining the theme around which to build the event remains a basic step.
Choose the location
But where can a fashion show be held? There are many locations where you can organize a fashion show, and they are chosen precisely according to the theme and the message you want to convey with the show itself. Remember, you can check out past successful fashion show mall events to get inspired, or look at what has been done at any other location you would like to choose! Make sure you select the most striking, original, and suitable location according to your show’s concept.
Fashion shows can be held in formal and elegant locations, such as historic villas, castles, and theaters, or in industrial spaces, parks, poolsides, or even in the middle of a city street. You could even have one in the picturesque setting of archaeological sites and parks (with proper permits and precautions). The important thing is to make sure there is enough space for dressing rooms and backstage, for a proper catwalk, and, of course, for the audience! The location needs to fit the fashion show’s theme and plays an important role in conveying the designer’s intention and highlighting each piece in the collection.
Create a fashion show lineup
Once the concept and theme of the fashion show have been defined, another step not to be overlooked is the creation of a setlist in which you define, point by point, all the stages that will make up the show: from the presentation and opening to the last model that will close the show.
It is very important to draw up a detailed list of the order of each model’s dress, entrance, and exit so that each change of costume, makeup or hair tweak, and exit on the red carpet is perfectly coordinated. The few minutes that make up the runway show are nothing more than the result of meticulous work behind the scenes. Each contributor has his or her own role, and time is tight! That’s why having a detailed and super-accurate schedule is crucial!
Select designers and models
Here, we come to the selection of models and designers. Starting with the concept of the fashion show and the theme of the event, a casting call is triggered to choose the models best suited for the collection to be presented. If the fashion show aims to present more than one designer, the organization will also select the designers to be emphasized.
Models are hired through fashion agencies. Photo books are browsed, live castings are planned, and finally, a list of who will walk the runway and in which clothes is drawn up. The most suitable outfits are assigned to each model, and together with hairdressers and makeup artists, the makeup and hairstyle to be done on each model during the fashion show can also be determined.
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