What Today’s Buyers Want: Trends in Antique Jewellery 

Antique jewellery has always held a special place in the hearts of collectors and enthusiasts. Its allure lies not just in its beauty, but in its history and craftsmanship. As we navigate through 2024, several trends are shaping the preferences of antique jewellery buyers. This article delves into these trends, highlighting what today’s buyers are looking for when it comes to antique pieces. 

The Appeal of Antique Jewellery 

Antique jewellery, defined as pieces that are over 100 years old, offers a unique charm that contemporary pieces often lack. These pieces are prized for their: 

  • Historical Value: Each piece tells a story, representing a specific era, culture, or significant event. 
  • Craftsmanship: The meticulous handwork and intricate designs reflect a level of artistry that is rare in modern jewellery. 
  • Investment Potential: Antique jewellery can appreciate in value over time, making it a smart investment. 

Popular Eras and Styles 

Victorian Era (1837-1901) 

The Victorian era is known for its diverse styles, ranging from romantic to mourning jewellery. Key characteristics include: 

  • Romantic Symbolism: Heart motifs, lockets, and lover’s knots. 
  • Mourning Jewellery: Pieces made from jet, onyx, or black enamel, often featuring hairwork. 
  • Natural Themes: Designs inspired by flowers, birds, and serpents. 

Art Nouveau (1890-1910) 

Art Nouveau jewellery is celebrated for its flowing lines and nature-inspired motifs. Key features include: 

  • Organic Shapes: Sinuous lines and curves. 
  • Nature-Inspired Designs: Floral and animal motifs. 
  • Innovative Materials: Use of enamel, glass, and semi-precious stones. 

Edwardian Era (1901-1915) 

Edwardian jewellery is known for its elegance and use of platinum. Key characteristics include: 

  • Lacy Designs: Delicate filigree and milgrain work. 
  • Lightness and Airiness: Openwork designs that appear light and ethereal. 
  • Use of Platinum: Platinum became a popular metal during this period, often paired with diamonds and pearls. 

Art Deco (1920-1935) 

Art Deco jewellery is marked by its bold, geometric designs and vibrant colours. Key features include: 

  • Geometric Shapes: Symmetrical and streamlined designs. 
  • Bright Colours: Use of colourful gemstones like sapphires, rubies, and emeralds. 
  • Modern Materials: Incorporation of materials like onyx, coral, and jade. 

Current Trends in Antique Jewellery 

Sustainability and Ethical Sourcing 

Modern buyers are increasingly concerned with sustainability and ethical sourcing. They prefer antique jewellery because: 

  • Recycling: Purchasing antique jewellery is a form of recycling, reducing the demand for newly mined materials. 
  • Ethical Considerations: Antique pieces often predate modern conflicts and unethical mining practices. 

Personalization and Customization 

Buyers are looking for ways to personalize their antique jewellery. This includes: 

  • Engravings: Adding personal messages or initials. 
  • Reworking Pieces: Customizing or repurposing antique pieces to suit modern tastes while retaining their historical value. 

Investment Value 

Antique jewellery is seen as a viable investment. Buyers are: 

  • Seeking Rare Pieces: Hunting for unique, rare pieces that are likely to appreciate in value. 
  • Focusing on Condition: Preferring pieces in excellent condition, as these are more likely to retain their value. 

Provenance and Authenticity 

Provenance and authenticity have become crucial for buyers. They want: 

  • Documented History: Pieces with well-documented histories and previous ownership. 
  • Certified Authenticity: Jewellery that comes with certificates of authenticity and valuation reports. 

Key Factors Influencing Purchase Decisions 

Design and Aesthetics 

Design remains a top priority. Buyers are drawn to: 

  • Unique Designs: One-of-a-kind pieces that stand out. 
  • Timeless Elegance: Designs that are classic and can be worn across generations. 

Craftsmanship and Quality 

High-quality craftsmanship is non-negotiable. Buyers look for: 

  • Intricate Details: Fine, detailed work that reflects the skill of the artisan. 
  • Durability: Pieces that have withstood the test of time and are likely to last many more years. 

Historical Significance 

The historical significance of a piece can greatly influence its desirability. Buyers are interested in: 

  • Famous Eras: Jewellery from well-known historical periods. 
  • Celebrity Ownership: Pieces that were owned or worn by famous individuals. 

The Role of Technology 

Technology is playing a significant role in the antique jewellery market. Key technological advancements include: 

Online Marketplaces 

The rise of online marketplaces has made antique jewellery more accessible. Benefits include: 

  • Wider Reach: Buyers can access a global market. 
  • Convenience: The ability to browse and purchase from the comfort of their homes. 

Digital Authentication 

Digital tools are aiding in the authentication process. This includes: 

  • Blockchain Technology: Providing a secure, tamper-proof record of a piece’s provenance. 
  • Advanced Imaging: Using high-resolution imaging to analyze and verify pieces. 

Virtual Try-Ons 

Virtual try-on technology is enhancing the buying experience by allowing customers to see how a piece will look on them before purchasing. 

Popular Types of Antique Jewellery 


Rings, especially engagement rings, remain highly popular. Buyers are looking for: 

  • Unique Settings: Antique settings that differ from modern designs. 
  • Non-Traditional Stones: Gemstones like sapphires, rubies, and emeralds instead of traditional diamonds. 

Necklaces and Pendants 

Necklaces and pendants are sought after for their versatility. Popular types include: 

  • Lockets: Victorian lockets that can hold photos or mementos. 
  • Statement Pieces: Art Deco necklaces with bold designs. 


Antique earrings are valued for their intricate designs. Buyers favor: 

  • Chandelier Earrings: Edwardian and Art Deco chandelier earrings. 
  • Studs and Drops: Simple yet elegant designs from various eras. 


Bracelets, especially from the Art Deco era, are highly coveted. Features buyers look for include: 

  • Geometric Designs: Art Deco bracelets with symmetrical patterns. 
  • Charm Bracelets: Victorian charm bracelets with unique charms. 

Tips for Buying Antique Jewellery 

Research and Education: Buyers should educate themselves about different eras and styles to make informed decisions. 

Condition and Restoration: Inspect the condition of the piece and consider any restoration work that may have been done. 

Provenance: Check the provenance and authenticity to ensure the piece’s historical value. 

Expert Appraisals: Seek expert appraisals to understand the true value of the piece. 

Trustworthy Sellers: Purchase from reputable dealers and auction houses to avoid counterfeit pieces. 


The world of antique jewellery is rich with history, artistry, and investment potential. Today’s buyers are drawn to pieces that offer sustainability, personalization, and historical significance. With the aid of technology, the market for antique jewellery is becoming more accessible, ensuring that these timeless pieces continue to captivate and enchant new generations of collectors. 

By understanding the trends and preferences shaping the market, buyers can make informed decisions and find antique jewellery that resonates with their personal tastes and values. Whether for its beauty, craftsmanship, or investment potential, antique jewellery remains a treasured choice for discerning buyers. 

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